R. E. REED & Associates, Inc. is a management and a holding corporation, organized under the Philippine laws on February, 1995.

The firm was organized primarily to provide:

(1) Financial engineering services to private and government corporations whose diversified financing needs often require innovative packaging which are not readily available in the existing financial market.

(2) Information and technology management services, as a critical management tool in exploiting income and business opportunities that are present in both local and global markets.

R. E. REED & Associates, Inc. believes that the performance index of any corporate or business entity lies on the market price of its shares.  It, therefore, aims to achieve the optimum level of earnings that can be sustained over a given time horizon; to control financial risks within acceptable levels; and to maximize the wealth of the shareholders as measured by the market price of their stocks.

In June of 1997, the firm has formed two divisions to focus its expertise on emerging markets, namely: 

Even Par Sports and Leisure, a division that caters to sports and leisure management.  Tourism being the second world largest industry is the focus of this division.  Its management team has developed its expertise in operating and managing public and private golf courses.

Web Based Technologies, a division that caters to information and technology management.  The advent of computer assisted information system had brought a new dimension in management of business.  Our firm has addressed this change through the formation of a technology driven management team whose expertise lies in the development of computer business application software, that run in the Internet.

Our Software Engineers are SUN Certified Java Programmers.

Java-written software applications have been developed in the field of finance using the open system.  Likewise, the firm has been appointed as Commercial Application Partner of Sybase; and as Independent Software Developer-Partner of Sun Microsystems (Phil.).

In June of 1998, REED together with investment/trust managers from British Virgin Islands (R.G. Asset Management Holdings, Ltd.) and Banque Paribas International Trustee Ltd. of France had formed an off-shore fund known as CRAFT, "an opportunity investment fund established at the British Virgin Islands that seeks to achieve both stable and high net returns for investors by exploiting discrepancies brought about by economic, financial and systemic dislocations that happen from time to time in different markets."  This led to the formation of a domestic loan company, Fil-Global Credit and Asset Management Inc., whose primary focus is the development of consumer base credit in the Philippines.

In February of 1999, the first subsidiary of the firm was organized to focus on the development of Internet Access Channels.  This subsidiary company aims to provide the channels that will carry electronic commerce from business to consumers.

In line with its corporate direction towards information and technology management, R.E. Reed & Associates, Inc. continues to develop Internet ready software, while at the same time focusing on database management.